SINCE ITS LAUNCH IN 2006, THE SEDUKA DENIM BRAND HAS BEEN HAILED AS AN INNOVATIVE AND PROMISING NEW VISION OF THE DENIM LIFESTYLE CONCEPT, DESIGNER JOE DAHAN AND HIS BROTHER / CO-DESIGNER MIKE DAHAN, SET OUT TO CREATE A COLLECTION THAT OFFERED A FRESH NEW VISION OF MODERN SPORTSWEAR. RELYING ON OVER 2 DECADES OF INDUSTRY EXPERIENCE, THE FRENCH MOROCCAN DESIGN DUO LAUNCHED SEDUKA by joe dahan AS A CULMINATION OF THEIR APPRECIATION FOR PREMIUM DESIGN, IMAGINATIVE ENGINEERING AND INVENTIVE WASHES.NEVER AFRAID TO EXPERIMENT AND CHALLENGE THE VERY DEFINITION OF STREETWEAR, SEDUKA by joe dahan CONTINUALLY INTEGRATES EMERGING TRENDS FROM FASHION HOTSPOTS AROUND THE GLOBE. THIS LIBERATED DESIGN AESTHETIC COMBINED WITH JOE DAHAN'S DENIM ARTISTRY HAS MADE SEDUKA A MAJOR NEW PLAYER IN THE WORLD OF LIFESTYLE DENIM.
CURRENTLY AVAILABLE IN SPECIALTY RETAILERS AND PREMIUM LIFESTYLE BOUTIQUES IN THE U.S. AND ABROAD, THE SEDUKA BRAND CONTINUES TO EXPERIENCE INCREASED MARKET IDENTITY, AND HAS PLANS TO LAUNCH BRANDED RETAIL SPACES IN PARIS, LONDON AND TOKYO.
THE SUCCESS OF SEDUKA by joe dahan. HAS ALLOWED THE DAHAN BROTHERS TO EXTEND THEIR INFLUENCE OUTSIDE OF THE FASHION WORLD, AND SHINE LIGHT ON ONE OF THEIR MAJOR PERSONAL CONCERNS, THE GROWING PLIGHT OF IN NEED OF CHILDREN. IN KEEPING WITH THE TRUE SPIRIT OF SEDUKA, THEY HAVE ORGANIZED PHILANTHROPIC EFFORTS TO BENEFIT DESERVING CHILDREN'S CHARITIES WORLDWIDE
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