One of the hottest "street couture" lines out of California. True Love & False Idols is boutique-minded designer street wear with a premium aesthetic rooted in LA culture, punk and hip hop. TL&FI is a brand known for embracing passion and excitement, daring to push beyond traditional graffiti with innovative art, washes and embellishments.
True Love & False Idols is a "Tale of 2 Alexes", founded by Alex2tone, an LA graffiti artist, UCLA film school student, freelance designer and former Art Director at Howe Denim; and Alex Vaz, a former junior designer at Howe Denim with business and fashion degrees. The two Alexes have managed to create a distinctive line of custom t-shirts, long sleeves, polos, hoodies and even cashmere. Luello will host some of their most creative artistic designs, that have been sported by several celebrities, athletes and artists, such as T.I, Jamie Foxx, Gym Class Heroes, Chuck Liddell, Stephen Colletti, T-Pain, Chingy, Hayden Christenson, Fontel Mines, and Scott Jorgensen to name a few.
You don't want to miss out on True Love & False Idols, SO BE SURE TO GET TO TIME BOMB TO GET YOUR LIFE RIGHT WITH TL:FI!
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