vitamin THICK Up In Here!

vitaminTHICK is a celebration of living life to its fullest through community, culture, and dope clothing. With the street cliches of violence, greed, and politics plaguing the urban fashion industry today, co-captains Elliott Curtis and Andrew Shedd listen to the echos of their youth for inspiration. “Back in the day” was a glowing and carefree time when anything and everything was possible. Without all the posturing and bad noise, childhood was a time when we had our whole lives in front of us. The vT brand is a blending of this nostalgic mindset with a culturally informed social commentary.

VitaminTHICK’s commitment to originality and high energy creativity is simply an extension of the pillars that the brand was founded upon. vitaminTHICK grew from the dorm rooms of Carnegie Mellon University as a private

commission sneaker customization service created by Jesse Chorng and Elliott Curtis in the spring of 06. Today, those hand painted and laser-etched one-of-ones exist only in blog retrospectives and in the closets of several insiders, but the attention to detail and quality of craft remain cornerstones of the brand. Since the earliest days, vitaminTHICK had ideas that went beyond sneakers and extended into a wider range of street fashion. In the Fall of 06, fellow student and visionary Andrew Shedd joined the vitaminTHICK squad, as he shared a desire to create a clothing line that brought something fresh to the street wear industry. The spring of 2008 marked the official introduction of what vitaminTHICK is today: a line of authentic, limited edition clothing and accessories. In the Fall of 09 vitaminTHICK successfullylaunched in a very select number of retailers and was met with praise and enthusiasm.

vT’s product, like its approach to brand and design, embodies the definition of limited edition in its most earnest sense. Nearly all the vT pieces are individually numbered out of a finite denomination. This is real. No marketing gimmicks. No fine print. Just BAM- “I have shirt 23 out of 100. Only 99 other heads are up on this piece right here.” Although the products are exclusive, vitaminTHICK is a community of those who hold lifestyle to a higher level. This is why VitaminTHICK’s products adhere to a design regimen that shells out for style-specific prints, eco-friendly inks, extra attention to stitch work, and the little details that might go unnoticed to some but define the brand to Shedd and Curtis. These principles of value-added design tower over brands that subscribe to the cost cutting and inferior quality of mass production. vitaminTHICK’s founders have been students of the street wear industry for many years now, and with confidence they present a brand with a level of quality that can truly stand against the titans of the game.

vitamin THICK is available now at Timebombshop.com check it out!