MISSION STATEMENT
“A piece of paper is plain and dimensionless. By carefully following a series of precise folds, that piece of paper transforms into a three-dimensional work of art and craftsmanship. The finished product reveals itself as more than just art, but as a physical manifestation of the creator’s self-expression and individuality. Once known as ORISUE, this craft is now commonly known as origami.
ORISUE applies this methodology into a similar, yet unique medium of expression—clothing. Similar to paper, fabric is plain until it is birthed with design, color, and stitching. Once these features are meticulously applied to the fabric, the fabric takes life becoming its own—revealing the creator’s lifestyle and individualism.
Rather than confining itself to any one facet of life, ORISUE is inspired by life’s many positive elements—the expression of affection, hard work, perseverance through adversity, and struggle. While ORISUE reflects its creators, it strives to embrace and represent the diverse lifestyle of individuals who make life interesting for all of us.
ORISUE is for those individuals who are driven by their passion and strive towards excellence—for that kid skating day and night, that DJ mixing at 3 in the morning, or anyone else committed to success and dedicated to becoming the best. ORISUE represents those special individuals, and in turn, their excellence represents Orisue.
Company History
In late 2005, Michael Huynh (Founder/Creative Director) committed himself to one of his long-time dreams. What followed was the inception of ORISUE – an independent apparel company inspired by the youth’s many subcultures such as hip-hop, skate, and art. Focusing solely on ORISUE’s creative direction, Michael partnered with long-time friend and entrepreneur, Allen Doan (President), to make ORISUE a reality.
In January 2006, ORISUE prepared for its premier release, Summer 2006, featuring only a dozen T-shirts and two crew sweaters. Utilizing the internet, Orisue introduced Summer 2006 on many of the world’s most prestigious street-fashion websites. Its refreshing designs created a buzz and received a strong response from the sites’ readers. Taking advantage of the exposure, ORISUE released Summer 2006 to several stores, all having success with the line.
Since ORISUE’s emergence, it has dramatically grown into exactly what Michael and Allen dreamt it would become and continue to exceeded those expectations.'
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