151 Pieces - A Special Collaboration Driven By Scion

Frank151 is pleased to present 151 Pieces: A Summer Fashion Show Driven by Scion.

In a special collaboration with Scion, Frank151 produced “151 Pieces”, a fresh spin on the traditional fashion show & a first for the brand. The show debuted at the Scion Installation LA gallery in Culver City, California. Frank selected a total of 151 pieces from the Spring / Summer lines of over 70 lifestyle labels represented in Scion’s Retail Distribution Network including Opening Ceremony, After Midnight NYC, Vans, and Rogan, and paired them with sophisticated basics to achieve an effortless, wearable silhouette at the fore of Summer ’10 trends.

Seven models walked in over 30 looks, but beyond that, 151 Pieces broke from the traditional fashion-show format. Though an exclusive audience was in attendance, 151 Pieces was produced not to exist as a one-off, live event, but to live online at www.frank151.com/fashion, where visitors can curate their own runway show using the complete collection of looks, as well as purchase any of the items featured. The website also includes video interviews with Harry McNally (Pegleg NYC), Madeleine Von Froomer and Chrissie Miller of New York City based clothing label Sophomore, and Gourmet Shoes founders Greg Johnsen and Jon Buscemi. Other content includes extended interviews with Scion Partners stores (Commonwealth, Saint Alfred, Premium Goods, and many more) and a Q&A with 151 Pieces stylist Renelou Padora.

In addition to the www.frank151.com/fashion website, a special-edition 151 Pieces Frank Book Chapter was created. The 64-page booklet applies Frank-caliber design and Scion innovation to a selection of the content featured on www.frank151.com/fashion.

This project arrives just as Scion prepares to launch Scion Partners, a new program where customers can register for a card that allows them to get discounts and deals on clothing, footwear and music at stores around the country—many of whom sell items featured in the 151 Pieces show.

"151 Pieces is a unique concept that allows fans of these brands to have a front-row seat," says Renelou Padora. "It’s going to give them a newfound respect for the labels, as well as open avenues for the brands to more buyers."

New Frank 151 : Middle East

Frank 151 is a way of life. These guys really go to these places and meet these people to come up with this magazine for the masses.

With vast sections of the Middle East marred by violence and struggle, many Westerners view the region as a chaotic, lawless land. Without delving into the West’s role in the chaos, most would agree that popular Western opinion of the Middle East is overwhelmingly negative, and often informed by what is covered in the mainstream media. While portions of the Middle East are embroiled in serious conflicts, the region is also home to some of the oldest and richest cultures in the world.

Guest curated by Mohammad Dagman, Frank Book Chapter 39 presents a unique view of the Middle East, with an emphasis on Arabic culture. Stories will range from a little-known though magnificent ancient city carved into rocks in Saudi Arabia, Arabic tags found on New York City streets, high-end auto technicians in Kuwait, professional athletes, poets, skaters, notable militants, and much more. Frank151 dived directly into the heart of the Arab world, providing a never-before-seen look into Arabic thought, art, literature, and trends.

WIZ KHALIFA DEAL OR NO DEAL IN STORES NOV 24th

Big Shouts To WIZ KHALIFA and ROSTRUM RECORDS Doing It Big For The 412 . I Remember Selling WIZ's FIRST MIXTAPES . He Has Come A Long Way and has Opened The Door For PITTSBURGH , Shouts To Taylor Gang & Heavy Hustle . Be Sure To Cop WIZ KHALIFA ALBUM DEAL OR NO DEAL ON NOV 24TH AND IF YOU ARE IN NEW YORK CITY CHECK THIS EVENT OUT .

FRANK 151 FITTEDS

MADE UP TEAM 1: CHICAGO RIDERS.

MADE UP TEAM 2: MIAMI MOVERS.
(notice the speedboat)

CLASSIC CHOP SHOP NYC

MADE UP TEAM 3: ST. LOUIS ARROWS

AND FINALLY THE TIME IS MONEY CAP!

ALL ARE MUST HAVES AND FRANK 151 DOES UNIQUE DESIGNS AND PLACEMENT ON ALL HATS. GET TO TIME BOMB TO GET YOUR LID RIGHT!